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Augmented reality has become incredibly popular with smartphone users in recent years, and parent-focused retailer Mothercare is using it to bring their catalogue to life.Mothercare was founded in 1961 by Selim Zilkha and Sir James Goldsmith. The company changed its name to Habitat Mothercare plc after a merger in 1986, and then became Storehouse plc ten years later after another merger with British Home Stores (BHS).
Augmented reality has become incredibly popular with smartphone users in recent years, and parent-focused retailer Mothercare is using it to bring their catalogue to life.Mothercare was founded in 1961 by Selim Zilkha and Sir James Goldsmith. The company changed its name to Habitat Mothercare plc after a merger in 1986, and then became Storehouse plc ten years later after another merger with British Home Stores (BHS).
Combine its popular physical catalogue with mobile technology, Mothercare has teamed up with AR trailblazers Zappar to add an exciting new feature to the company’s app.
Combine its popular physical catalogue with mobile technology, Mothercare has teamed up with AR trailblazers Zappar to add an exciting new feature to the company’s app.
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